Indie Brands and Bands Showcased at Telus Festival's Fashion Exposed

Apr 18, 2010

The TELUS World Ski & Snowboard Festival’s iconic fashion show gets a dramatic make-over this April - a host of independent bands and indie brands will step out from behind the curtain to rock the runway in Whistler’s Conference Centre, on Friday, April 24, 2010.

A shredwear to bedwear take on Fashion Rocks, the Schick Fashion EXPOSED turns the runway into rock concert, matching the latest threads from upstart designers We3, Love Made Me  and Lily & Jae and lifestyle brands Voleurz, Sitka, Orage, and Westbeach  with live music performances from prog-rock-pop bands We Are The City and special guests The Zolas.  

Joining these brands and bands will be the winner of the 4th annual Designer Search and EXPOSE contest, Guts & Guile. 

Guts & Guile, who beat out finalists Red Jade and the Muttonhead Collective to take their place on the runway, is the prettied up alter ego of Whistler snowboarder Kalina Hornsby. Hawaiian-born and Hornby Island-raised, Hornsby ventured to Whistler after high-school and mastered “shred” style working in a  local snowboard store.  Despite following her snowboarding passion for a decade, Hornsby was also dreaming up a way to integrate true fashion, femininity and forward-thinking into the prevailing trend of highly-functional (often unflattering) outerwear. Guts & Guile is her way of injecting romance and style into life in the mountains.

Schick Fashion EXPOSED will be soundtracked by a live performance from Vancouver-based indie rockers We Are The City and special guests The Zolas.

We Are The City is a three piece progressive rock act fresh from winning Artist of 2009 in the Peak Performance Project. The Zolas will add their prog-pop treasure chest to the mix, ensuring that the 2010 Schick Fashion EXPOSED will introduce a 1200-strong crowd to a host of emerging talent and acts well-worth ‘discovering’ in Whistler, this April, Friday 24th. 

Tickets to the Schick Fashion EXPOSED are $15, and can be purchased at the Whistler Activity Centre (or by calling 604-938-2769), daily from 10am-6pm.

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