It’s the beginning or “Premier Week” down in San Diego, CA as ASR has come to the San Diego Convention Center bringing top action sports brands and athletes to town. With such a large crew of industry, media, and athletes in town it’s the perfect time for video’s to premier and everyone to get together and celebrate all the pervious seasons hardwork.

Last night I headed to the new Transworld offices located in Carlsbad, CA to check out Transworlds “Get Real” and People’s “Nice Try”. With drinks from Monster and plenty of Budlights in the house the party kicked off early as people mingled, ate taco’s and headed next door to K1 Racing for a little go-kart action.  The crowd was hyped as the first video of the night, “Get Real”  hit the screen. Transworlds second full length snow video was a hit with a mix of riding. It’s always a little hard to watch video’s at premiers like this cuz someone’s always coming up to chat or walking in front of you but I was sure to keep focused Canada’s Mickey Rencz who had a solid backcountry part and Jed Anderson who took home last part with a multitude of technical rail tricks.  After a quick break “Nice Try” hit the screen with loud up beat music this video drew you in right from the intro and all the way through with sick riding, good music, and a high level of filming and editing.  Zach Marben opened the video and Seth Huot ended it with a mix of backcountry banger, technical rail tricks, and some pretty painful looking slams.  I can’t wait to get copies of both vids so I can sit down and watch them both uninterrupted!

Action Sports TV Commentator Tina Dixon, Roberta Rodger, and Volcom Team Manager Ebonee Spence

Packed crowd in the house!

Monster's Cody Dresser, Seth Huot, and JP Walker

Billabong's Amy Botts, TWBiz Rob Cambell and Tina Dixon

Volcom's Bonnie Kuntz and Roberta Rodger

There were plenty of drinks to go around but Jardine and Heather still doubled up!